Trendco opened its doors to the Brighton public in 1965 with the objective to supply hairpieces that met the then highly fashionable “bouffant” hair look.
Although women had worn hairpieces and wigs for centuries, their use as a beauty aid had been forgotten. Realising that he had to educate, as well as create a demand for his range of wigs and hairpieces, Trendco’s founder Keith Forshaw hit upon the idea of organising “wig parties” in people’s homes.
These parties proved highly successful and soon wigs and hairpieces were back on the map. Now part of the global hair loss company Aderans, Trendco supplies top quality products across the UK and Ireland.
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